Privacy Policy

Effective Date: December 10, 2024

At Audemars Pure, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, protect, and disclose your personal data when you interact with our website, products, and services. By using our website or making a purchase, you agree to the practices described in this policy.

1. Information We Collect

We collect different types of personal information when you visit our website, use our services, or make a purchase. This information can be categorized as follows:

  • Personal Identification Information: When you create an account, place an order, or contact us, we may collect your full name, email address, phone number, billing and shipping address, payment information, and other details relevant to your order or service request.

  • Non-Personal Identification Information: This includes details about how you interact with our website, such as your IP address, browser type, operating system, referring website, and browsing behavior. This data is collected through cookies and tracking technologies.

  • Cookies and Tracking Technologies: We use cookies to enhance your browsing experience, personalize content, and analyze website performance. Cookies help us understand how visitors use our site, so we can improve our services and offer tailored content. You can choose to disable cookies through your browser settings, but this may affect your experience on our website.

2. How We Use Your Information

We use the personal information you provide for the following purposes:

  • Processing Orders: We use your personal details to process and fulfill orders, including billing, shipping, and delivery of products. This information is necessary to complete your transaction.

  • Customer Support: Your contact information helps us assist you with inquiries, complaints, or returns. We may contact you for customer service purposes or to notify you about order updates, shipments, or changes.

  • Marketing and Promotions: With your consent, we may send promotional emails, newsletters, or special offers about our products and services. You can opt out of these communications at any time by following the unsubscribe link in the email or contacting us directly.

  • Improving Our Services: We analyze user behavior and interactions with our website to improve the user experience, identify trends, and make necessary updates to our products or services.

3. How We Protect Your Information

We take your privacy seriously and implement various security measures to protect your personal information:

  • Data Encryption: We use Secure Socket Layer (SSL) technology to encrypt sensitive data such as payment information and personal details during transmission.

  • Access Control: Access to your personal data is limited to authorized personnel who require it to process your orders or provide customer support.

  • Regular Audits: We regularly review and update our data protection practices to ensure compliance with relevant regulations and best practices.

4. Sharing Your Information

We respect your privacy and do not sell or trade your personal information to third parties. However, we may share your information with trusted partners for the following purposes:

  • Service Providers: We may share your data with third-party companies that help us operate our website, process payments, fulfill orders, and provide customer service. These third parties are obligated to protect your data and use it solely for the purposes of assisting us in providing services.

  • Legal Requirements: We may disclose your information if required by law, such as in response to a subpoena, court order, or government request, or to protect our rights and interests.

  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner. We will notify you of such changes via email or a prominent notice on our website.

5. Your Rights and Choices

As a customer, you have the right to manage your personal information. You can:

  • Access and Correct Your Information: You can view, update, or correct your personal details by logging into your account or contacting us directly.

  • Opt Out of Marketing: If you no longer wish to receive marketing communications from us, you can unsubscribe by clicking the unsubscribe link in the email or contacting us at the provided email address.

  • Delete Your Information: If you would like to delete your account or request the removal of your personal data from our records, you can contact us directly.

6. Children’s Privacy

Audemars Pure does not knowingly collect or solicit personal information from children under the age of 13. If we learn that we have inadvertently collected personal data from a child under the age of 13, we will delete that information as soon as possible.

7. International Transfers

If you are located outside the United States, please be aware that your personal data may be transferred to, stored, and processed in the United States. By using our website and providing your information, you consent to this transfer.

8. Updates to This Privacy Policy

We reserve the right to update or change this Privacy Policy at any time. Any changes will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

9. Contact Us

If you have any questions or concerns regarding this Privacy Policy, please contact us at: